Universidad Politécnica de Madrid

Rafael Ramos
Programme Professor
Strategic Thinking
Academic Background
Doctor of Industrial Engineering from the UPM and postdoctoral fellow at Yale University.
Professor at ETSIIM since 1982, specializing in economics, strategy, and innovation.
Experience in entrepreneurship and management of large companies.
Director of the Master’s Degree in Organizational Engineering and postgraduate programs at the Industrial Business School.

Ebru Susur
Programme Professor
Industrial Dynamics and Sustainability Transitions
Academic Background
Dr Ebru Susur received her PhD Degrees in Industrial Management from Universidad Politécnica de Madrid and in Management, Economics and Industrial Engineering from Politecnico di Milano. Her research interests are centred on transition studies and business models related to circular economy and digitalization.
Professional Experience
Dr Ebru Susur works as Assistant Professor in Innovation Studies at Universidad Politécnica de Madrid. She has a sound experience in teaching and supervision at undergraduate and postgraduate levels on key topics like innovation management, research methodology, sustainability transitions, circular economy, industrial ecosystem development, sustainable operations management, and industrial consultancy.
Besides her academic experience, Dr Ebru Susur undertook a variety of international projects in multi-national teams during her professional career. She worked as a qualified consultant and engineer on European Union environmental approximation studies and sustainable development for developing countries.

Álvaro García Sánchez
Programme Professor
Complexity and Networks: Business in an Interconnected World
Academic Background
Dr. Álvaro García Sánchez is a professor at the ETSI Industriales, Universidad Politécnica de Madrid (UPM) in Spain. He obtained his degree in Industrial Engineering and his PhD from this same university. His main area of interest is Prescriptive Analytics for improving complex systems (especially in Supply Chain).
Professional experience
Over the last 20 years, Dr. García has offered consulting and training services for a wide range of companies. In 2011, he funded baobab soluciones, where he is currently working full time. Dr. Garcia’s teaching activities benefit from his experience gathered working with real world problems and, reciprocally, his activity as a practitioner is highly enriched thanks to his very close contact to the academic community and the top world research.

Laura Reyero
Programme Professor
Industrial and International Marketing
Academic Background
Mrs. Laura Reyero holds a PhD in Economy (UEM), with specialization in Marketing. She also holds an MBA (IE) and a BA in Economics and Business Administration (UCM)
She is a marketing and sales professor at UPM, ESCP, IE and UEM.
Her main Teaching assigments focus in strategic marketing, international marketing, marketing fundamentals, branding, political marketing and sales strategies.
Mrs. Reyero has written and published several papers and a book on political marketing 3.0
Professional Experience
Mrs. Laura Reyero has a long experience as a marketing and sales manager in different companies such as Unilever, Karft Foods, Colgate, LIG and Altadis.
She is a founding partner of the strategic marketing consultancy EMK, from which she has worked for Telefónica, UNICEF, SelfBank, Globalia (PEPEPHONE), etc.
She has been part of several steering committees and has experience in international projects
Her work experience makes her classes very oriented to the marketing implementation.

Ramón Fisac
Programme Professor
SME Management
Academic Background
Ramon holds a MSc in Industrial Engineering and a PhD in Industrial Engineering (Universidad Politécnica de Madrid). He is also Master in Gastronomic Tourism from the Basque Culinary Center.
Since 2013, he has been lecturing for postgraduate programs in different Universities and Business schools, such as, ESCP Europe, Universidad Politecnica de Madrid, Universidad Carlos III de Madrid or Universidad Pontificia de Comillas.
Professional Experience
He started his professional career in Sustainability as a consultant on energy efficiency. He carried out different studies for international companies in the industrial sector.
He worked as an Assistant Professor at UPM for 6 years. He was invited as a visiting researcher at the Miller Center for Social Entrepreneurship in Santa Clara University (California, U.S.A.).
For three years he worked as a sustainability analyst at ACCIONA, where he designed and implemented the Corporate Training Program on Sustainability and participated in strategic projects to implement the company’s Sustainability Master Plan. Currently he develops sustainability projects as a freelancer consultant in the tourism and gastronomy sector.

Carolina García-Martos
Programme Professor
Data Analytics
Academic background
Degree in Industrial Engineering (July 2005) and a PhD with European Mention (June 2010) from the Technical University of Madrid (Universidad Politécnica de Madrid).
Since December 2019, she has been an Associate Professor at the School of Industrial Engineering of the Technical University of Madrid.
Obtained accreditation as Associate Professor from ANECA in 2012.
Assistant Professor (Sept 2011 – Dec 2019) and Teaching Assistant (Oct 2006 – Aug 2011) at the Statistics Laboratory of the School of Industrial Engineering in Madrid.
Was a postdoctoral researcher at Vrije Universiteit Amsterdam in 2011 and a predoctoral researcher at the same university in 2009.

Luis Ignacio Ballesteros
Programme Professor
Read moreAcademic Background
Industrial Engineer who holds a PhD from the Universidad Politécnica de Madrid, Master’s degree in the Psychology of human behavior, Master´s degree in Coaching and Practitioner in Neuro-Linguistic Programming. His research fields of interest are the development of project management personal competences, such as leadership and communication that apply to project success.
Professional Experience
Luis has broad experience in Human Performance, working for several engineering companies and he is Assistant Professor of Engineering Projects at Universidad Politécnica de Madrid. Luis is Professional Coach (PCC) and a member of the Project Management and Quality Research Group.

Juan Pablo Jimeno
Programme Professor
Accounting and Corporate Finance
Academic Background
Professor in the Financial Sector and Wholesale Banking Products and Services. Industrial Engineer from UPM and Master in Economics and Finance from CEMFI.
Senior Advisor at BME.
Former Global Head of Equities at BBVA, Former Head of Asset Management at BBVA, Former Head of Global Markets in the U.S. for BBVA, and Chairman of BBVA USA Broker Dealer.
Board member and investor in various startups.
Author of two books on finance.
Heriot-Watt University

Umit Bititci
Programme Professor
Measuring and Managing Performance
Academic Background
Since the start of his academic career in 1987, Umit‘s research has focused on performance measurement and management that was funded through over 60 national and international research and knowledge exchange projects (with total funds exceeding £20m) resulting in over 90 widely cited academic journal and over 140 conference publications. His book entitled Managing Business Performance: the Science and the Art has received 5-star reviews from various practitioners.
Professional Experience
Umit is the Professor of Business Performance and the Deputy Executive Dean of the Edinburgh Business School at Heriot Watt University, Edinburgh, Scotland. In the past he was the Director of Strathclyde Institute for Operations Management and the Professor of Technology and Enterprise Management at the University of Strathclyde. He also served as the Chairman of IFIP’s Working Group on Advanced Production Management Systems, the Vice Chairman of the Institute of Operations Management and also as founding member of the Scottish Manufacturing Advisory Board.
Umit‘s work resulted in the development of a number of research centres, including Centre for Strategic Manufacturing (1996), CompetitiveScotland.com (2000) and Centre for Business Process Outsourcing (2004) leading to the development of the Strathclyde Institute for Operations Management (2007) which is a multidisciplinary institute across Engineering, Business and Social Sciences faculties of the University.

Agnessa Spanellis
Programme Professor
Systems Thinking & Analysis
Academic Background
Dr. Agnessa Spanellis is an Assistant Professor of Information Systems Management and a member of the Research Centre for Logistics and Sustainability, one of the four new research centres in the school, leading research on gamification for sustainable development.
Professional Experience
The theme throughout her research work is gamification. Her research is focused on gamification as a new approach that can transform working practices in an organisation, e.g. by helping companies to transform into learning organisations and become more innovative. In particular, Agnessa is interested in exploring the intersection between gamification and my other areas of expertise, i.e. innovation, innovation management, knowledge management, operations management, performance management, organisational learning, and technology-enabled change and innovation. Her other major area of interest includes exploring how gamification can improve social and environmental sustainability, especially in more deprived and impoverished communities in developing counties. One of the most recent projects in this area includes developing a gamified communicative strategy for indigenous communities in Colombia during COVID-19 pandemic. Currently, Agnessa is working on developing a gamified training system for the evacuation during a volcanic eruption in Indonesia, and a gamified communicative strategy to address infodemic and fake news issues in impoverished communities in Brazil. She has recently published a book called Transforming Society and Organizations through Gamification.

Christine Rutherford
Programme Professor
Operations Management
Business Analytics
Academic background
Dr Christine Rutherford is Director of Learning and Teaching and Associate Professor in Supply Chain Management at Heriot Watt University. She completed her PhD in Physical Chemistry at Hull University(UK), her Executive MSc Logistics & Supply Chain Management at Cranfield School of Management (UK), her MSc in Physical Chemistry and her BSc (Hons) in Applied Chemistry at the University of Natal (South Africa).
Professional experience
Prior to joining Heriot-Watt Dr Christine Rutherford spent 7 years teaching at the Cranfield School of Management following a career as a commissioned officer in the Royal Air Force. Since joining Heriot-Watt she has held visiting positions at the Copenhagen Business School (CBS), the Technical University of Hamburg-Harburg (TUHH) and BVL University in Bremen. Since 2017 she has worked closely with the Kuehne Foundation to support and advise their Global Logistics Education Programme which aims to increase accessibility and improve the quality of logistics higher education in developing countries. To date she has provided training and support to logistics academics in Kyrgyzstan, Ethiopia, Kenya, Rwanda and Nigeria.
Her research and consultancy work is industry based and focused on solving supply chain and logistics problems, particularly in the areas of supply chain design, demand planning, and inventory management strategy. She takes a predominantly quantitative and analytical approach to designing optimal solutions that are both practical for the organization and theoretically robust. Most recently, for example, she led a 3 year KTP project with the Scottish National Blood Transfusion Service (SNBTS) to design a resilient and integrated blood supply chain in Scotland. Her work is published in national and international conference and practitioner journals.

Lakshman Wimalasena
Programme Professor
Human Resource Management / Managing Diversity in Business
Academic Background
Since the start of his academic career in 1987, Umit‘s research has focused on performance measurement and management that was funded through over 60 national and international research and knowledge exchange projects (with total funds exceeding £20m) resulting in over 90 widely cited academic journal and over 140 conference publications. His book entitled Managing Business Performance: the Science and the Art has received 5-star reviews from various practitioners.
Professional Experience
Umit is the Professor of Business Performance and the Deputy Executive Dean of the Edinburgh Business School at Heriot Watt University, Edinburgh, Scotland. In the past he was the Director of Strathclyde Institute for Operations Management and the Professor of Technology and Enterprise Management at the University of Strathclyde. He also served as the Chairman of IFIP’s Working Group on Advanced Production Management Systems, the Vice Chairman of the Institute of Operations Management and also as founding member of the Scottish Manufacturing Advisory Board.
Umit‘s work resulted in the development of a number of research centres, including Centre for Strategic Manufacturing (1996), CompetitiveScotland.com (2000) and Centre for Business Process Outsourcing (2004) leading to the development of the Strathclyde Institute for Operations Management (2007) which is a multidisciplinary institute across Engineering, Business and Social Sciences faculties of the University.

Shai Davidov
Programme Professor
Project Management
Academic Background
Dr. Agnessa Spanellis is an Assistant Professor of Information Systems Management and a member of the Research Centre for Logistics and Sustainability, one of the four new research centres in the school, leading research on gamification for sustainable development.
Professional Experience
The theme throughout her research work is gamification. Her research is focused on gamification as a new approach that can transform working practices in an organisation, e.g. by helping companies to transform into learning organisations and become more innovative. In particular, Agnessa is interested in exploring the intersection between gamification and my other areas of expertise, i.e. innovation, innovation management, knowledge management, operations management, performance management, organisational learning, and technology-enabled change and innovation. Her other major area of interest includes exploring how gamification can improve social and environmental sustainability, especially in more deprived and impoverished communities in developing counties. One of the most recent projects in this area includes developing a gamified communicative strategy for indigenous communities in Colombia during COVID-19 pandemic. Currently, Agnessa is working on developing a gamified training system for the evacuation during a volcanic eruption in Indonesia, and a gamified communicative strategy to address infodemic and fake news issues in impoverished communities in Brazil. She has recently published a book called Transforming Society and Organizations through Gamification.

Shereen Nassar
Programme Professor
Read moreAcademic Background
She obtained her doctorate degree in the impact of advanced tracking technology using Radio Frequency Identification (RFID) applications in attaining sustainable supply chain competitive advantage in 2012 from Bath University, UK. She was recently featured in the Logistics Middle East Magazine.
Professional Experience
She is the global Director of Logistics Studies & the Director of MSc Logistics & Supply Chain Management Programme at Heriot-Watt University Dubai. Prior to her appointment at Heriot-Watt University in 2016, she has had two years of experience in one of the UAE Academic institutions in which she was the director of both undergraduate and postgraduate Logistics and Supply Chain Management Programme. In 2014, she was invited as a visiting scholar at the Logistics Research Centre, at Heriot-Watt University, Edinburgh. Her main research interest is sustainability and supply chain resilience. She has published several research papers and book chapters in areas such as automotive recall risk and social sustainable supply chain performance, sustainable maritime logistics, supply chain information security, and contemporary disruptive business applications of blockchain technology. She also published a number of articles in which she shared her business insights in well-regarded industry magazines in the field of logistics and supply chain. She has developed extensive international teaching experience across the UK and MENA region. She is regularly invited as keynote speaker and panelist in industry events.

Michael Stockdale
Programme Professor
Academic Background
Holding a Master’s Degree from the University of Cumbria, Michaels expertise is highly regarded in academia as well as the business world, being in high demand as a retained lecturer at several GCC Universities and a well-known speaker at various logistics and supply chain conferences.
Professional Experience
A specialist and a 30-year veteran in the global logistics and supply chain industry, Michael has particular experience and expertise in the GCC environments; developing commercial strategies, high performing teams, excellence in business capability, superior financial results, and world class logistics facilities.
Michael has worked extensively with large private and government organisations across the GCC, such as Abu Dhabi Ports, Emirates Transport, Al Futtaim, Al Faisaliah and the Savola Group, and with 3PLs such as Tibbett & Britten and Exel, driving sustained growth for the organisations, and consistently delivering better-than-market financial results.
As a Director of a diverse portfolio of UAE and Australian organisations, such as B2C Logistics and the Australian Supply Chain and Logistics Institute, Michaels proficiency in supply chain is balanced with his expertise in overall organisational performance and sustainability; connecting strategy, commercial, human resources and operations.

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